The November 2004 Issue of the Gots To Have It, Newsletter contains:


Gots To Have It Profiles:
Diane Tinsley, Xceptional Events, LLC
Gots To Have It Tips:
Holiday Party Planning tips, brought to you by Xceptional Events
Events: Give 'N Take Network for Women


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Whew! 2004 is just speeding right past us, huh? Well, now it’s time to celebrate the holidays, so I teamed up with Xceptional Events to offer you all some great event planning ideas that you can apply to your business or family parties. I'll also share with you some tips for how you can stand out this holiday season.

Diane Tinsley, Xceptional Events, LLC

1. What do your find most rewarding about your career?
My career rewards are three fold:
1. I love being chosen to help my clients celebrate the personal moments in their lives.

2. I enjoy organizing corporate events so that my clients are able to generate more revenue.

3. I love the freedom, challenge and satisfaction my career gives me.

2. What is your favorite marketing tactic?I find that nothing beats face to face networking. Potential clients respond extremely well when I'm able to address their concerns at that moment and reassure them that I know my business. It also gives them a chance to feel you out.

3. What have been your major obstacles , and how did you overcome them?
The realization that "I'm Every Woman" , but I can't do it all by myself. I'm still a work-in- progress on this , and I'm overcoming it by developing a staff of professionals who meet and will maintain my company’s standards.

4. What are some of your most popular event ideas for any occasion?
Schmooze, Profitable Corporate Event, Sixty & Sensational and Elegant Eighteen.

5. What have been the biggest fear clients may have had , and how did you help alleviate them? Most client concerns are regarding their budgets. "Is my budget enough to pull off what I envision"? My answer is…Yes. My advice to them is when their budget is tight don't give up on the event. Now is the time for your creative juices to start flowing. Instead of buying certain items, make them or rent them. Barter wherever possible, but make sure they are responsible individuals. It may be a little more hands on then they anticipated , but it can be done.

Diane Tinsley, CEO
Xceptional Events, LLC.
917-573-2879

www.XceptionalEvents.com

 

 

 


Holiday Party Planning tips, brought to you by Xceptional Events

LITTLE PEOPLE
Don’t just shut them away in another part of the house; enlist them as part of your entertainment. There is nothing adorable then a child singing a song, doing a dance , or telling some jokes. They will feel like part of the event and their parents will love the opportunity to show them off.

AS NOT TO OFFEND
When inviting a diverse group to your seasonal event, use words like holiday on your invites and decorations. Never assume everyone celebrates the same holidays.

CHEERS!!!
A house drink special can also set the mood for your holiday event, i.e. Cranberry Holiday Punch (2 Cups Vodka, 4 Cups Cranberry Juice, 1 1/2 Cups Rose's Lime Juice, 2 Cups Water, 3 tbsp. Sugar) . Combine all ingredient s in a large punch bowl. Add a large block of ice to keep it all cool. Serves 20. Or you can also try 7-Up Holiday Bowl (20 ounces raspberries, frozen, in syrup, partially thawed, 12 ounces lemonade, frozen concentrate, thawed 46 ounces pineapple juice, 64 ounces) . Place raspberries and lemonade in blender, process till smooth. Strain into punch bowl. Discard seeds. Stir in pineapple juice. Just before serving, add 7-Up. 7-Up, chilled (Non alcoholic)

KEEPSAKE
Just a little something to let your guests know you appreciate them. It could be as personal as a ribbon trimmed photo card ( O on a heavy card stock frame, place a 4x6 print of you, the family your pet(s), your staff, etc. Get creative and put a ribbon around the frame or an original design of your own. Put a hole in the upper right hand corner of the card and add some string so the picture can be hung. This way, you have a Keepsake ornament for your guests.) If time doesn’t permit or you need something a little more business-like, compressed T has put a new spin on an old concept. Instead of giving away plain old t-shirts, why not give clients t-shirts in the shape of Christmas Trees, Stockings, Wreaths, Candles, or better yet, create your own unique shape.

THIS IS NOT A SHAMELESS PLUG, BUT…
If at all possible hire an event planner to host the day of. You plan every detail of your wonderful evening then bring in a planner to make sure the event runs smoothly. There is nothing worse than doing all the fabulous planning to end up sweating, tried and stressed when the doors open. You should be at your best to greet your guests.

Show your appreciation this Holiday Season!


The holidays are a great time to share your gratitude with those who have helped you in your career and/or business. Also, it's a great way to stay in touch with those that you might not have spoken to in a while.


1. Remember your customers . :
Get holiday cards that are BRANDED with your company name. You can order them from almost any business supply store, such as Staples and Office Depot for a very reasonable pric e ing.

2. Spice u Up your gifts and be creative .

  • : It can be something as simple as a Holiday card , but maybe it’s done with vellum paper and a two-color imprint or clear cellophane. Maybe it’s a tin of holiday candy with a coupon giving them 10% off their next order with you. I’m sure everyone has special clients—you know… the ones you really want to show how much you appreciate their consistency in supporting you.

Regardless of what you get, the goal is to make an impression and send the message that you thought about them and want them to think about you when they’re ready to do work.

3. Lastly, execute your plan on tim e.

  • Who wants a Christmas card a week after Christmas? Don’t put yourself in a position where your paying rush charges , because you didn’t plan properly. Many of us do get lost in the holiday craze but in general, give yourself a 2-3 week production window for most products that you order.

Holiday Products that you can brand with your logo:
o Spa-Related gifts
o Thermos
o Mugs
o Picture Frames or Albums
o Holiday Bookmarks
o Tote Bags
o Snow Globes
o Hershey Kisses w/ Tin
o Chocolate Chip Cookies w/Tin

Don’t forget online holiday promotions:
o You can e -mail HTML coupons
o Send "custom" e-card s greetings online
o Decorate your website with holiday glitz, i.e.: a little Santa Hat on your logo.
o Throw contests/sweepstakes and have your sponsor donate a Gift Certificate , . i.e.: "Win a Winter Wonderland Escape to the Catskills!"
o Have a 2004 product sale, making room for 2005 items.
If you are interested in ordering any products, let us know. Gots to Have It can help you brainstorm on creative ideas and process your orders for thousands of items.

 

 


Dig a little deeper and understand what drives you by adding Jack of All Trades, Master of None? to your personal library. Also SIGN UP for the special one-on-one 8 week course based on the book. Get affordable personalized coaching from Simone Kelly-Brown to help you streamline your business and get focused! Go here for more: www.gotstohaveit.com/8weekcourse.html

BECOME A GTHI AFFILIATE AND EARN CASH! Get paid by spreading the word about Simone Kelly-Brown's New Book, Jack of All Trades, Master of None? Become an Affiliate: http://www.gotstohaveit.com/affiliate.html

Reboot: Unplug to Recharge by Lena L. West


Thanks to the Internet, the world is now a 24/7/365 operation. No city sleeps. The world does not stop if you want to take a break. Geographical boundaries and time zones are fading. The threat of lost clients and opportunities hovers, prepared to strike if you leave your office unattended for even a moment’s notice.


So, what are you to do when you need to take a moment of personal reprieve for the holidays – or otherwise? You guessed it: technology to the rescue!


Use the F-squared combo.
Make folders and filters for all your usual correspondence. Set all correspondence from ABC Company to go into an ABC folder. This way, you can be laser-targeted with replies upon your return.
Do it: http://www.wiscnet.net/clientconfig


Be non-auto responsive.
Don’t use auto-responders! It annoys everyone on e -mail mailing lists to which you might be a subscriber. Also, auto-responders are unbiased – the system will send the same information out to spammers and those up to no good, as it will to a potential client.
Learn it: http://thedabblingmum.com/business/autoresponders2.htm


Get automated – pronto!
If you’ve been procrastinating about automating your business, now’s the time to get moving on that initiative. Why should a potential client have to wait until you come back from holiday vacation to purchase your report?
Do it: http://www.e-calc.net/articles.php?tid=16


Outsource or delegate.
Hire a part-time virtual assistant to handle inquiries, check e -mail and voice mail. It looks great to have a live person answering your phones and it’s easier to play catch-up with a live person than it is to sort it out on your own.
Do it: http://www.bizhelp24.com/small_business/virtual-assistant-1.shtml


Leverage your outgoing voice mail message.
Don’t just mention that you will be out of the office from November 24th through November 28th. Add that you will be back in the office on November 29th, as well.

Update your voice mail message before you leave and if you have an alternate contact person, leave that on your outgoing message as well. Also state your level of accessibility. If you’ll have no access to voice mail and e -mail, say so. And please, please update your voice mail upon your return; failure to do so shows that you’re not a detail-oriented person.
Happy holidays!


Lena L. West is the Founder & CEO of xynoMedia Technology, a technology consulting firm that specializes in helping business es owners who feel like hostages to technology. Sign-up for your free copy of The Technology Planning & Strategy Workbook at http://www.xynomedia.com © 2004 Lena L. West. All rights reserved.

 

 

 

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ABOUT US:

Simone Kelly-Brown is the President and CEO of Gots To Have It Marketing, Inc.. For over 10 years, she has been working with small business owners who are just starting out and want to get their businesses off the ground with innovative marketing.

GTHI is a firm that specializes in marketing and empowering entrepreneurs with a series of workshops and networking events.

For further information view:www.gotstohaveit.com

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Until Next Month!

Own your power and have continued success,
Simone Kelly-Brown
CEO/PRESIDENT, Gots To Have It Marketing, Inc.www.gotstohaveit.com
If you want it, you Gots To Have It!



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